Marketing Workbook
This self guided marketing workbook highlights marketing issues that most business enterprises must have an understanding of to make smart marketing decision.3 Strands Marketing’s work book breaks the marketing project into bite size task. Each area has an overview of the concept then the questions that help guide you to make the marketing application yours.
The workbook is designed cafeteria style. You choose what areas you need to work on then proceed from that point. The workbook format makes the unique nature of your enterprise an individual customized market plan. This is no off the shelve solution for your very particular marketing needs.
Price: $99.50, please contact us if you are interested in acquiring the marketing workbook.
Topics covered in the workbook:
- Unique Selling Proposition (USP)
- Advertising
- Marketing paradigm
- Market position
- Market research
- Customer profile
- Niche development
- Competition strategy
- Promotions strategies
- Network marketing
- Public Relations
- Lead generation
- Customer base marketing
- Marketing tracking systems
- Marketing budget
- Marketing calendar
- Events
- Integrated marketing communication
- Image development
- Printing marketing materials
- Additional income streams
- Sales skills
- Selling system
- Sales people
- Sales people training
- Sales management strategies
- Branding
- Finding your target market
- Understanding your target market
- Reaching your target market
- Media types
- Referral system
- Internet strategy
- Charity alignment
- Guerilla marketing



